5 Launch Mistakes Beauty Brands Must Avoid to Thrive in a Competitive Market by Blanka

The beauty industry is booming, but the competition is fiercer than ever. In 2025, 20% more beauty brands launched compared to the previous year, yet market growth slowed to just 5%, down from 43% the year before. This means more brands are chasing a smaller slice of the pie. Speed and smart strategy are critical to survival.